no limits /

PPD & PTD free semi-permanent colour range.

Image credits / Colourist: Nichola Hand Hairstylist: Nichola Hand Make-up: Sarah Rachael Photography: Nichola Hand Stylist: Nichola Hand

PPD and PTD free /

Ideal for use on clients that are pregnant, clients following cancer treatment and clients who have allergies to PPD or PTD.

perfect colour refresher /

Can be used to revitalise hair in-between colouring, to enrich tone or to achieve a new natural shade for a short period of time.

natural and fashion shades /

Four natural and eight fashion colours.

lasts up to 30 washes /

Read mixed and easy to apply with results will last between 3 and 30 washes.

endless creativity /

Can be intermixed to create bespoke shades and pastel colours.

for salon and retail use /

Salon professional pre-mixed colours can also be retailed to your customers.

Available in eight bright and four natural shades, no limits semi-permanent colours offer pre-mixed ready-to-use formulations. They can be used on their own or mixed together to create bespoke shades.

Formulated without oxidative colour pigments like PPD, PTD and TDS, which some people have sensitivities to, no limits colours sit in a conditioning base that leaves hair feeling soft and nourished.

Mix with OCS masks and apply to pre-lightened blonde hair to create pastel shades and toners.

shop no limits /

key ingredients /

  • Hydrolysed Wheat Protein

    Reduces electrostatic charges of the hair and leaves the hair easy to comb, supple, soft and shiny and / or imparts volume

     

  • Aloe Vera Leaf Juice

    Enhance the appearance of dry or damaged skin by reducing flaking and restoring suppleness.

  • Chamomile Flower Extract

    Gentle, soothing ingredient that helps calm the scalp and reduce irritation. Rich in flavonoids and antioxidants, it protects the hair and scalp from environmental damage.

  • Zemea

    Plant-based ingredient derived from corn sugar that helps hydrate and soften hair while improving dye application for even coverage.

recommended steps for use /

consult /

A thorough consultation is the foundation of any successful colour service. During this stage, the client’s desired result is discussed, and the necessary steps to achieve it are planned. A wet stretch test is performed to assess hair health, elasticity, and porosity; helping determine how the hair will absorb and retain colour. The hair is then examined to determine if it provides an even surface for colouring.

prepare /

To create the ideal canvas for colouring, hair must be clean and uncoated. Cleanse the hair with charcoal shampoo to remove impurities, product build-up, and environmental pollutants. Follow with the prescribed shampoo.

apply /

Apply your no limits colour generously, cover with a compostable cap and thermal booster hat, and develop for 30 minutes. Once processed, rinse thoroughly until the water runs clear and condition as usual.

note /

Hair with varying porosity levels can absorb colour differently. Highly porous areas may appear brighter, and uneven porosity can result in patchy colour.

When mixing a bespoke no limits shade, brush a small amount of your mixture onto white paper for a good indication of your result on very light blonde hair.

Purple Rain ☔️

by Jessika Guy / Green Beauty Stratford /

No Limits Hot Pink, Blue and Violet 🍭

by Tamra / Side Street Studio /

Rainbow 🌈

by Terri / The Zen Den /

fashion shades /

  • No Limits fashion shades are not formulated to a base level. The intensity of the tone/reflect you see will depend on the canvas you apply them to. The lighter your canvas, the brighter your results.

  • Any base below a level 9 will start to impact your colour as the pre-existing colour, that sits inside the cortex can shadow the No Limits. A good example of this is when you use silver grey on hair with a visible yellow tone, it can turn green. Why? Because yellow and blue makes green.

  • No Limits colours are also a great option for toning at the basin. They can be used as they are, mixed together to create bespoke shades, and pastelised by mixing with your favourite cream treatment.

  • If your canvas is even, your result will be even. To achieve an even result throughout the hair some No Limits colours may need pre-toning to even your canvas prior to application.

No Limits fashion shades are not formulated to a base level. The intensity of the tone/reflect you see will depend on the canvas you apply them to. The lighter your canvas, the brighter your results.

Any base below a level 9 will start to impact your colour as the pre-existing colour, that sits inside the cortex can shadow the No Limits. A good example of this is when you use silver grey on hair with a visible yellow tone, it can turn green. Why? Because yellow and blue makes green.

No Limits colours are also a great option for toning at the basin. They can be used as they are, mixed together to create bespoke shades, and pastelised by mixing with your favourite cream treatment.

If your canvas is even, your result will be even. To achieve an even result throughout the hair some No Limits colours may need pre-toning to even your canvas prior to application.

natural shades /

black = level 1

dark brown = level 3

chestnut brown = level 4

golden blonde = level 7

top tips for No Limits natural shades /


Each shade in the natural no limits range is formulated with direct dye pigments to sit close to a base level but, because they are a direct pigment, they do not actually contain base. They do however, have a rough home-base level as shown above.

When applied to hair that is around the levels they sit at, you will achieve the most true-to-tone colour result. For example, applying golden blonde to natural level 7 hair (with no white) produces a dark blonde with natural golden reflects.

When darker no limits natural shades are applied to lighter hair, such as light blonde or white, the reflect of the colours becomes more pronounced. The tones show their undertone more because they don’t have a base colour as such.

If we apply a dark no limits natural shade on hair that is much lighter (light blonde or white hair, for example), we may see the reflect of the colours more. We would expect these tones to show their undertone because they don’t have a 'base colour' to sit on.

Remember No Limits is made with direct dye
pigments mixed to give us depth and
tone, rather than base.

golden blonde close-up /


Golden blonde, which sits in a conditioning (white) base, is made up of brown, blue, violet, red and yellow direct dye pigments. If we bring in the principles of colour theory, brown is achieved by mixing opposite colours on the colour wheel.


For example, by mixing each of the counteractive tones together - blue and orange or red and green or violet and yellow - we achieve neutral colours or, in other words, different shades of brown.

Therefore, if we apply no limits golden blonde onto a natural level 7 we will see a beautiful blend of honey and caramel tones. But on white hair, where there is no natural hair colour pigment in the cortex, we will see a lot more of the warmer pigments used to make up golden blonde in your final colour result. In this instance you will achieve a lighter version more like a level 8 golden copper blonde.

To achieve a more true-to-tone result on white hair we need to add in depth (a darker colour), and we need something a touch more counter-active. With the no limits range these would be dark brown (just a touch) and silver/grey (the silver and blue will help counteract the gold/orange).

creating perfect pastels /

Whenever we lighten a colour, using the principle of colour theory, we add white. In our case, we use our ‘white’ treatment. By doing this we dilute the direct dye pigments to make them lighter, which results in a pastel tone. To achieve a true pastel shade we must look at our canvas.

application on a level 10 is preferable /

This is because there is more noticeable pigment inside the cortex below a level 10, which will disrupt our pastel formulation. With interfering pigment in the mix they will not look like a true pastel shade.

The only time this wouldn’t apply is if the hair is extremely low in protein. In this instance the colour will deposit brighter in the more damaged areas resulting in an uneven colour result.

how to ensure even results /

By treating the hair thoroughly according to your wet stretch test results and, if needed, by pre-toning. Pre-toning is where we tone the hair with oxidative colour to even out the canvas inside the cortex. This can help achieve a consistent colour from roots to ends.

Another way of achieving an even colour result on an uneven canvas is colouring to your canvas. For example, if you have a fresh set of blonde foils you can pastelise the canvas accordingly by applying two formulations.

1. Add more treatment to your formula for the lighter, brighter, freshly lightened areas as these may process brighter.

2. Add less treatment to your formula in areas that have been previously lightened and may have old toner present. These areas will need more pigment.

longevity /

When you add treatment to pastelise your no limits colours, you’re effectively diluting the pigment and making it more subtle which can effect longevity of tone.

To maintain the colour at home you can send your guest home with a customised no limits colour. 

Scoop out the required amount of treatment from your 150ml pot to allow room for the no limits. You can add the excess treatment into your 500ml basin stock. You can also add another surcharge and package up gloves, bowl, brush and a compostable bag so your client has everything they need.

Retail services like these not only help your clients, but help to grow your profits as well.

going darker with no limits /


Applying the principles of colour theory, we can add very small amounts of black to give us a darker hue for our No Limits formulations.

Start by adding black to your formulations in pea-sized increments to ensure you don’t end up too dark.

For example, if you want a more gunmetal silver/grey result you can add a very small amount of black until you achieve your desired colour. If you want to achieve a denim blue or a dark teal, mixing black in small increments into your blue or green mix will give you the result you’re after.

To darken a warmer colour such as copper/red, you can use the dark brown or black to achieve a deeper reflect.